A common complaint made by Twitter newbies is that they feel tweeting is pointless: hardly anyone replies to them, no one retweets their stuff and therefore (based on those signposts alone) they feel that no one is reading what they’ve posted. Other complaints made by new Twitter users include ‘I don’t really get this hashtag thing’, ‘why does this half-naked girl want me to follow her?’ and ‘But Twitter is just full of people saying they’ve just put the kettle on‘*. Those are all topics for another blog post.
However, it’s fair to say that all Twitter users experience the feeling that no one is listening, at one point or another. It’s not surprising really: statistically, only 29% of tweets generate a reaction, as the above infographic demonstrates. So what can you do to counteract the feeling that you’re tweeting aimlessly into cyberspace?
The short answer is that a certain amount of faith and guesswork is required: if 1 in 10 of your tweets gets some sort of interaction then chances are at least some of other 9 were read and given some thought, even if no one retweeted or replied. Another obvious benchmark is your number of followers; providing you’re not part of some crackpot ‘gain followers fast’ ponzi scheme then it’s a fair assumption that people follow you over an extended period because they find what you tweet to be interesting, amusing or helpful. Nonetheless, here’s a few things you can do to tame that sense of paranoia, massage your ego and validate time spent using Twitter:
- Ask questions.
It may be the case that the things you tweet about are worthwhile statements of fact or opinion that are perfectly valid and interesting, but which don’t require a reply. However, you’ll probably get a lot more out of Twitter if you invite others to pitch in with their views and experiences. Why not tag on ‘What do others think?’ to a particularly interesting tweet? Asking a question, even a basic request for opinions, will give your followers a subtle prompt, and often that’s all that is needed to get them to engage with you. Or why not be explicit in your desire to start a conversation by devoting entire tweets to asking questions? Instead of starting with a definitive statement, you can invite your followers to help you to shape your views.
- Use hashtags (sparingly).
It’s not too much of a generalisation to say that it’s mostly just businesses and power users who use Twitter’s Search function to find and reply to tweets using generic hashtags. The obvious exception to this rule is event-based hashtags, such as TV programs, conferences and sporting events. However, inviting experts to reply to your tweets by including a topic-based hashtag can often be a good thing. Furthermore, using relevant hashtags increases the reach of your tweets and can help you to gain new followers. You can find hashtags that are relevant to your interests by exploring sites such as Hashtags.org or Twubs. However, it’s important not to overdo it: using #hashtags indiscriminately is #pointless#, #difficulttoread and #annoying (see what I mean?).
- Track your links!
If you really want to know how many people are paying attention to what you post, then create an account on Bit.ly and use that to shorten the links to blog posts and articles that you share. By doing so, you can use their dashboard (or simply add ‘+’ to the end of a shortened URL) to see how many people clicked your links, what country they live in and other relevant metrics. The drawback of this approach is that, by bypassing Twitter’s hidden link shortener, your followers won’t know exactly where the link is taking them, making them less likely to click in the first place. So use sparingly and with caution, and ensure that you tell people what they can expect in the body of your tweet.
This tip is probably just for power users, or people tweeting for business purposes – if you’re not directly benefiting from your Twitter activities (or rather, hoping to) then shortening your links merely for curiousity purposes is probably too much hassle. An alternative approach, if you’re sharing posts from your own website, is to create descriptive but short URLs for use on Twitter (e.g. http://yoursite.com/brief-description-of-page), redirect these to an actual page on your site, then use a tool such as Google Analytics to track the number of clicks that used those specific URLs. For bonus points, make the redirects point to URLs that include custom campaign variables.
For more on this topic and related issues, see the following posts (found via Google):
My Social Agency – Why People Don’t Retweet your Tweets
Alex Czartoryski – Use Hashtags to Increase the Reach of your Tweets
Kevin Kelly – #Don’t #Use #Too #Many #Hashtags
*This statement is one of my Dad’s favourite sayings, although the chances of him joining Twitter are pretty much zero!